by Sue Sergeant, Brunswick Farmers’ Market (article from 1990’s Selling Outdoors) I have been thinking about farmers’ markets as community resources and thought some experiences we have had at the Brunswick Farmers’ Market might be worth sharing. At first glance a farmers’ market may seem to be just an outlet for several small businesses. Look […]
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Why leaving attracts customers
November 27, 2014 CategoriesI am sure you have noticed. And I am sure you have commented to others in your market. In our market it is a commonplace understanding among those who have attended any length of time. The phenomenon in question is this: No matter how long a lull in customers you have endured, as soon as […]
Selling by variety: Does it work?
November 27, 2014 Categoriesby Jeanne Boelsma, Bethel Farmers’ Market Two main reasons customers shop at Farmers’ Markets are freshness and taste. I have found that by planting specific varieties with excellent taste and other outstanding characteristics, I can enthusiastically recommend a variety, knowing the customer will be back for more. I like to plant the sweetest, corniest flavor […]
When does your market’s season begin?
November 27, 2014 CategoriesWhile over a dozen Maine farmers’ markets now stay open year-round, others do not open for the season until June or even July, still others close for the season by mid-September. The reasons for late openings and early closing often—but not always—has to do with the market being dependent upon summer people and tourists. Markets […]
The Question of Sending a Worker to Market
June 12, 2014 CategoriesAt a certain stage of growth in our operations, it becomes apparent that we cannot do everything that needs doing all by ourselves. When this time arrives, we hire helpers to get things done in a more effective and timely manner, as well as to be able to simply do more overall. Hiring the right […]