Traditional retailing wisdom says it is of the utmost importance to give customers exactly what they pay for. Any less, and you are cheating the customer; any more and you are cheating yourself. Being rather non-traditionalist myself, allow me to offer an amended view. Many markets and farmers have a budget for what they refer […]
Design your stand for your shoppers
August 22, 2012 CategoriesPhysical barriers can be psychological barriers, too. The way you build your display space has an impact on how shoppers feel about it and about shopping with you. Some markets impose limitations on the amount of space a member may use, while other markets allow members to use whatever space they can fill. In either […]