Videos about farmers’ markets, small scale food production and the new economy arising around these. Video Series on subjects of interest to farmers’ markets. Farmers’ Market Management Video FAQ series, from the Farmers’ Market Coalition Growing Fresh Food series, from Cooking Up a Story. Peak Moment TV, “Locally reliant living for challenging times.” Although the website sells DVDs […]
Blog
Marketing advice to beginning farmers
December 17, 2014 CategoriesDon’t put all your eggs in one marketing basket. There are many places that today’s small farm can sell their productions. You might try an on-farm CSA, sell to your local food buying club, a multi-farm CSA or a Food Hub, grow for a string of retailers and/or restaurants, or sell to a wholesaler or […]
Displaying prices: On a blackboard or on the produce?
November 28, 2014 CategoriesDetermining what price to put on your produce is certainly hard enough, but putting some price on your produce is itself an important aid to selling. No matter how appealing your display, how luscious looking and tempting, by not displaying a price on it you are losing sales. There are shoppers who may like the […]
Who says, “Eggs is eggs?”
November 28, 2014 CategoriesThat was my response in 1987 when a customer remarked that my eggs were too expensive; that supermarket eggs were less than a dollar a dozen, and that, after all, “eggs is eggs.” I marveled at the wisdom embedded in this homily, not for its truth, but for the comfort it provided the speaker when […]
To tent or not to tent
November 28, 2014 CategoriesI’ve been offered a raincoat more than once while setting up on a rainy morn. Many market members protect their stands with some kind of sun and rain protection, or “tents” as they are generically referred to. You may be using one, or you may be considering getting one. For five years I set up […]