Maine Harvest Bucks Resources

Maine Harvest Bucks promotional material tools & templates

Check back here throughout the season for easy-to-use social media graphics, press release templates and other tools to help spread the word about your MHB program! See the Outreach & Promo Tips & Resources section linked under MHB Handbook Contents below for ideas and inspiration.

Planning a SNAP outreach campaign?

Maine’s Department of Health and Humans Services releases monthly reports of SNAP distribution on the county and town/city-level. This information can help inform your strategy.

Record-keeping Tools & Templates

To use any of these templates simply click on the link below to view the template in Google Drive; go to “File –> Make a copy…” and change the title to reflect your market. Keep the file in Google Drive and give MFFM staff “view only” access for easy communication about reporting. If you choose to download any of these files to Excel, you may find that the formulas change so please double check that everything is still formulated properly. Excel does not allow for easy sharing but is still an excellent record-keeping tool and sheets can be emailed to MFFM staff as needed.

Need help getting set up with one of these templates? Contact our office: [email protected].

Shopping sheet (link to spreadsheet to make copy)
Shopping sheet sign-out form (a simple form used by some markets to keep track of shopping sheets and make sure all are returned to info booth)
MHB redemption & daily market info sheet (another simple sheet to track MHB vouchers turned in by vendors and other required daily reporting info)
Individual Shopper Tracking & Zip Codes (use to track individual shopper ID’s, which greatly enhances your records and our understanding of the impact of SNAP at your market).
Older Version: Vendor reimbursement spreadsheet (set up for straightforward input of sales information from shopping sheets with formulas to auto-calculate totals owed to each vendor minus transaction fee; can be customized to include other market programs such as youth passports, gift certificates, etc.; simply duplicate the “Copy” tab for each market date)
Basic MHB required reporting spreadsheet (Our most simplified way to track required daily sales number and market information)
Grant match tracking spreadsheet (a formulated spreadsheet where you can keep track of contributions to your MHB program. Tracking this information is required)

MHB Handbook Contents

2022 Contract- Basic Overview (a simplified version of the full FINI grant contract detailing expectations for markets)
MHB promotional guidelines (rules to follow when crafting materials for MHB program)
Outreach & Promo Tips & Resources (ideas to spread the word and reach more SNAP customers)
Info Booth Checklist and Basic Instructions (A great reference for anyone operating the info booth)
Maine Harvest Bucks Style Guide (standard colors and fonts to use if designing your own MHB outreach materials)
Vendor Basics (a basic rundown of how SNAP & MHB work at markets that use shopping sheets & vouchers)
SNAP talking points (key facts and figures about the positive impact of SNAP)
Glossary of terms (lots of acronyms and jargon defined for you here)
Marketing Materials for MHB Markets (memes to share on social media)
Social Media Promotion 101 (a 1-pager full of tips to have the greatest impact with social media promotion)

Vendor Reference Sheets

Program Logos

Maine Harvest Bucks logos:

(clear background)(white background)

(white and black) (black and white)

SNAP/EBT logos / images:

SNAP logo (not required and not commonly recognized in Maine)
EBT / Maine Pine Tree card (also not required but well recognized by recipients)
Combined EBT card & MHB logo