I’ve been offered a raincoat more than once while setting up on a rainy morn. Many market members protect their stands with some kind of sun and rain protection, or “tents” as they are generically referred to. You may be using one, or you may be considering getting one. For five years I set up […]
Merchandising
Selling by variety: Does it work?
November 27, 2014 Categoriesby Jeanne Boelsma, Bethel Farmers’ Market Two main reasons customers shop at Farmers’ Markets are freshness and taste. I have found that by planting specific varieties with excellent taste and other outstanding characteristics, I can enthusiastically recommend a variety, knowing the customer will be back for more. I like to plant the sweetest, corniest flavor […]
The question of sending a worker to market
January 30, 2014 CategoriesAt a certain stage of growth in our operations, it becomes apparent that we cannot do everything that needs doing all by ourselves. When this time arrives, we hire helpers to get things done in a more effective and timely manner, as well as to be able to simply do more overall. Hiring the right […]
Farm Supplies
February 8, 2013 CategoriesWhere to find… Onion bags, plastic bags, wooden boxes, scales, apple ladders, scissors, clamshells, pint and quart containers, and other packaging, marketing and farm supplies. Know of other good sources? Tell us about them so we can share! Cardboard Trays, Locally Produced. Need corrugated trays for your customers to use? Trays are 17¼ x 13 […]
Design your stand for your shoppers
August 22, 2012 CategoriesPhysical barriers can be psychological barriers, too. The way you build your display space has an impact on how shoppers feel about it and about shopping with you. Some markets impose limitations on the amount of space a member may use, while other markets allow members to use whatever space they can fill. In either […]