Physical barriers can be psychological barriers, too. The way you build your display space has an impact on how shoppers feel about it and about shopping with you. Some markets impose limitations on the amount of space a member may use, while other markets allow members to use whatever space they can fill. In either […]
Merchandising
Quick tips for selling at market
July 10, 2012 Categories1. View Your Stand Like A Shopper. During a pause in business, take a walk away from your stand, then turn around and approach it as a shopper would. Then walk on past and approach your stand again from the other direction. Take note of what strikes your eye and consider how you could make each […]
What do I need for setting up at a farmers’ market?
June 22, 2012 CategoriesSo you’ve decided to try selling at a farmers’ market. The gardens are weeded, the harvest is starting, and it’s time to sell. What equipment and techniques will you need to help sell your produce? This pamphlet was written by two farmers (Kate Slattery & Tom Roberts) from opposite ends of the state—one with 10 […]
U or I? The shape of your market
December 22, 1990 Categoriesby Tom Roberts (article from 1990’s Selling Outdoors) Larger markets, those with more than six or eight members regularly attending, often abandon the straight line style setup of smaller markets. Instead, they adopt a double line or “U” shape, where the marketers set up in two lines with displays facing one another. Orono and Camden […]