We submit that there are two questions in the issue of limiting market membership. These two questions are: “Does the market have the right to limit membership?” “Is it a good idea for the market to limit membership?” Does the market have the right? When it comes to the ability of market members to limit […]
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Dependent markets versus independent markets
February 9, 2004 CategoriesConsider for a moment the way farmers’ markets are organized. Not whether or how they are incorporated, not how many or what kind of members they have, but rather how and whether the membership is involved in the management of the business of being a farmers’ market. There seems to be two general categories: those […]
Market slogans and longer pieces
January 22, 2002 CategoriesWhat does your market say in its advertising? Several of the markets doing brochures or print advertising have used slogans or phrases to better communicate with their audience. Many other organizations also attempt to influence the public consciousness toward paying more attention to localness and community in making purchases. This page is presented in an […]
Don’t Use Hanson Hanging Scales
December 22, 1992 Categoriesby Tom Roberts, Selling Outdoors, 1992. The first issue of Selling Outdoors contained an article about the State Bureau of Weights and Measures ruling on the Hanson scales that are commonly used at farmers’ markets. That ruling made it clear that in 1992 there should be no more Hanson hanging scales in use at markets. […]
U or I? The shape of your market
December 22, 1990 Categoriesby Tom Roberts (article from 1990’s Selling Outdoors) Larger markets, those with more than six or eight members regularly attending, often abandon the straight line style setup of smaller markets. Instead, they adopt a double line or “U” shape, where the marketers set up in two lines with displays facing one another. Orono and Camden […]