…so they’ll enjoy their shopping experience and want to come back. Why do some market members do very well on days when others seem to do poorly? Most likely the reason is that those who are doing well are those who are paying proper attention to the passing shoppers. It is vital to remember that […]
Best Practices
Design your stand for your shoppers
August 22, 2012 CategoriesPhysical barriers can be psychological barriers, too. The way you build your display space has an impact on how shoppers feel about it and about shopping with you. Some markets impose limitations on the amount of space a member may use, while other markets allow members to use whatever space they can fill. In either […]
Using the word “organic” when selling at farmers’ markets
July 16, 2012 Categoriesby Heather Omand, MOFGA Organic Marketing Coordinator [email protected] MOFGA encourages market members and managers to monitor the use of the term “organic” at your market. The National Organic Program law, http://www.ams.usda.gov/nop, requires compliance with its regulations in order to use the term organic. If you gross more than $5,000 a year from the sale of organic […]
Quick tips for selling at market
July 10, 2012 Categories1. View Your Stand Like A Shopper. During a pause in business, take a walk away from your stand, then turn around and approach it as a shopper would. Then walk on past and approach your stand again from the other direction. Take note of what strikes your eye and consider how you could make each […]
Thinking about starting a farmers’ market?
June 22, 2012 CategoriesHow To Go About It There are several specific steps to follow. Generally start by finding farmers, gardeners and others in your area who might consider selling through a market. The success of any market depends ultimately upon the decisions made by the members, the range of products they sell to attract a range of […]