Articles

Why leaving attracts customers

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I am sure you have noticed. And I am sure you have commented to others in your market. In our market it is a commonplace understanding among those who have attended any length of time. The phenomenon in question is this: No matter how long a lull in customers you have endured, as soon as […]

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Selling by variety: Does it work?

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by Jeanne Boelsma, Bethel Farmers’ Market Two main reasons customers shop at Farmers’ Markets are freshness and taste. I have found that by planting specific varieties with excellent taste and other outstanding characteristics, I can enthusiastically recommend a variety, knowing the customer will be back for more. I like to plant the sweetest, corniest flavor  […]

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Getting out from under

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Transitioning from a sponsored market to an independent market A guide for sponsors of farmers’ markets and members of sponsored farmers’ markets who want to move their market toward greater independence. We recognize that not all farmers’ markets are ready to welcome their market’s independence, nor are all sponsors ready to loosen the reins. But […]

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Triple bottom line

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We don’t just do it for the money… Assuring our ethics is displayed in our economics. The “Triple Bottom Line” is concept that has gained popularity and credibility since its first introduction in the mid 1990’s. TBL, or 3BL, refers to the social, ecological and economic bottom lines of any business, whether for-profit or non-profit. […]

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Farm Supplies

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Where to find… Onion bags, plastic bags, wooden boxes, scales, apple ladders, scissors, clamshells, pint and quart containers, and other packaging, marketing and farm supplies. Know of other good sources? Tell us about them so we can share! Cardboard Trays, Locally Produced. Need corrugated trays for your customers to use? Trays are 17¼ x 13 […]

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Evaluating your market’s economic impact

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by Colleen Hanlon-Smith This information is from www.marketumbrella.org. To access supporting materials to conduct polls and economic impact reviews, please create a free log-in at the following website and select “SEED” under the “tools” menu: http://www.marketumbrella.org/marketshare/ Across the USA, public markets, especially farmers markets, are growing by leaps and bounds. But how much is a leap? […]

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Missing the point about “Why Farmers’ Markets Fail:” A lesson in radical green economics of yesterday and tomorrow

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The recent feature article “Why Do Some Farmers Markets Fail?” excerpted from an extension bulletin by Larry Lev, Garry Stevenson and Linda Brewer in the March/April 2008 issue of Farmers’ Markets Today seems to have left out some very important factors leading to the demise of certain farmers markets. The article does mention several factors that […]

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