I am sure you have noticed. And I am sure you have commented to others in your market. In our market it is a commonplace understanding among those who have attended any length of time. The phenomenon in question is this: No matter how long a lull in customers you have endured, as soon as […]
Articles
Selling by variety: Does it work?
November 27, 2014 Categoriesby Jeanne Boelsma, Bethel Farmers’ Market Two main reasons customers shop at Farmers’ Markets are freshness and taste. I have found that by planting specific varieties with excellent taste and other outstanding characteristics, I can enthusiastically recommend a variety, knowing the customer will be back for more. I like to plant the sweetest, corniest flavor […]
The Question of Sending a Worker to Market
June 12, 2014 CategoriesAt a certain stage of growth in our operations, it becomes apparent that we cannot do everything that needs doing all by ourselves. When this time arrives, we hire helpers to get things done in a more effective and timely manner, as well as to be able to simply do more overall. Hiring the right […]
The Farmers’ Market: An opportunity for self management
January 14, 2014 CategoriesWhat is a Farmers’ Market anyway? At its core, a farmers’ market is a group of farmers (and often other producers) who gather together regularly to offer their wares for sale to the public. In this sense a farmers’ market is itself a business, one whose make up consists of a part of the business […]
Getting out from under
January 14, 2014 CategoriesTransitioning from a sponsored market to an independent market A guide for sponsors of farmers’ markets and members of sponsored farmers’ markets who want to move their market toward greater independence. We recognize that not all farmers’ markets are ready to welcome their market’s independence, nor are all sponsors ready to loosen the reins. But […]