That was my response in 1987 when a customer remarked that my eggs were too expensive; that supermarket eggs were less than a dollar a dozen, and that, after all, “eggs is eggs.” I marveled at the wisdom embedded in this homily, not for its truth, but for the comfort it provided the speaker when […]
Pricing
Triple bottom line
February 9, 2013 CategoriesWe don’t just do it for the money… Assuring our ethics is displayed in our economics. The “Triple Bottom Line” is concept that has gained popularity and credibility since its first introduction in the mid 1990’s. TBL, or 3BL, refers to the social, ecological and economic bottom lines of any business, whether for-profit or non-profit. […]
Quick tips for selling at market
July 10, 2012 Categories1. View Your Stand Like A Shopper. During a pause in business, take a walk away from your stand, then turn around and approach it as a shopper would. Then walk on past and approach your stand again from the other direction. Take note of what strikes your eye and consider how you could make each […]
What do I need for setting up at a farmers’ market?
June 22, 2012 CategoriesSo you’ve decided to try selling at a farmers’ market. The gardens are weeded, the harvest is starting, and it’s time to sell. What equipment and techniques will you need to help sell your produce? This pamphlet was written by two farmers (Kate Slattery & Tom Roberts) from opposite ends of the state—one with 10 […]