Marketing

End of market gleaning program

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To have surplus picked up at the end of market day at YOUR farmers’ market, why not start an  End-of-Market Gleaning Program? An easy-to-implement program that provides an alternative to feeding your perfectly edible surpluses to your animals or compost pile. Staff at your local County Extension Office working with their Maine Harvest for Hunger […]

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Market Promotion

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Promote your farmers’ market using approaches that cost nothing except for doing them. Of course they need to be kept updated as necessary. To generate the greatest visibility, do as many of these as you can. Click images to visit real examples. Passive promotional methods are those you put out there and wait for people […]

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Market slogans and longer pieces

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What does your market say in its advertising? Several of the markets doing brochures or print advertising have used slogans or phrases to better communicate with their audience. Many other organizations also attempt to influence the public consciousness toward paying more attention to localness and community in making purchases. This page is presented in an […]

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Filling market voids

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(article from 1990’s Selling Outdoors) Does your market have voids? This is another way of asking if there are times during the year when an item is in season, but no one at your market is offering it. Some markets, especially new ones, often don’t recognize that “market voids” or “supply gaps” are one of […]

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