by Dick Keough, Brunswick Market How do you feel about your customers? How do your customers feel about your farmstand? Do you get cash tips from your customers? Do your customers give you gifts? Do you give needy people a gift of your product or a discount? Do you get asked to help local groups […]
Best Practices
Setting prices synthetically rather than analytically
January 30, 2015 CategoriesAnalysis tries to understand things by breaking them down into their components. Synthesis tries to understand a thing by combining and processing information in its surroundings. Do you determine your prices by building them up from their component costs? Or do you look at how your prices will fit into the entire market ecology that […]
Videos to learn from
December 18, 2014 CategoriesVideos about farmers’ markets, small scale food production and the new economy arising around these. Video Series on subjects of interest to farmers’ markets. Farmers’ Market Management Video FAQ series, from the Farmers’ Market Coalition Growing Fresh Food series, from Cooking Up a Story. Peak Moment TV, “Locally reliant living for challenging times.” Although the website sells DVDs […]
Displaying prices: On a blackboard or on the produce?
November 28, 2014 CategoriesDetermining what price to put on your produce is certainly hard enough, but putting some price on your produce is itself an important aid to selling. No matter how appealing your display, how luscious looking and tempting, by not displaying a price on it you are losing sales. There are shoppers who may like the […]
To tent or not to tent
November 28, 2014 CategoriesI’ve been offered a raincoat more than once while setting up on a rainy morn. Many market members protect their stands with some kind of sun and rain protection, or “tents” as they are generically referred to. You may be using one, or you may be considering getting one. For five years I set up […]