Hi Tom, I got your name off the internet at the MFFM website. I am a farmer and I currently sell at a local market. The question on “product liability insurance” has come up and it looks grim for the small farmer (once again!). The market master has come to the conclusion that we will […]
Best Practices
Limiting market membership?
February 9, 2004 CategoriesWe submit that there are two questions in the issue of limiting market membership. These two questions are: “Does the market have the right to limit membership?” “Is it a good idea for the market to limit membership?” Does the market have the right? When it comes to the ability of market members to limit […]
Dependent markets versus independent markets
February 9, 2004 CategoriesConsider for a moment the way farmers’ markets are organized. Not whether or how they are incorporated, not how many or what kind of members they have, but rather how and whether the membership is involved in the management of the business of being a farmers’ market. There seems to be two general categories: those […]
Market slogans and longer pieces
January 22, 2002 CategoriesWhat does your market say in its advertising? Several of the markets doing brochures or print advertising have used slogans or phrases to better communicate with their audience. Many other organizations also attempt to influence the public consciousness toward paying more attention to localness and community in making purchases. This page is presented in an […]
U or I? The shape of your market
December 22, 1990 Categoriesby Tom Roberts (article from 1990’s Selling Outdoors) Larger markets, those with more than six or eight members regularly attending, often abandon the straight line style setup of smaller markets. Instead, they adopt a double line or “U” shape, where the marketers set up in two lines with displays facing one another. Orono and Camden […]